How can a building guide its users to their destination – multichannel navigation solution deployed by KEKO and Proximi.io
One of the first real-life applications of the KEKO ecosystem is an experimental wayfinding solution that brings help to this everyday issue.
Finding your way across a large busy building is a stressful situation that we are all too familiar with. Be it an airport, train station, mall or an office complex – a visitor is often looking for a navigational aid. Nowadays, more often than not, the preferred aid for navigation is the mobile, with 2 out 3 people feeling unconfident at reading paper maps. In recent studies, 75% of interviewees have mentioned digital maps as their primary tool they reach out to, when they need to find their way to a new location.
One of the first real-life applications of the KEKO ecosystem is an experimental wayfinding solution that brings help to this everyday issue. The pioneering solution is developed together with Proximi.io, who is a Helsinki-based expert in mobile positioning and navigation. First venue, where the navigation is to be deployed is the Maria01 office campus in the centre of Helsinki. Maria01 is the Nordic’s leading start-up campus with 20 000 sqm of indoor area across 5 buildings. Over 1300 members call this place their office, which means heavy traffic and high usage numbers for the 18 meeting rooms, 6 open working areas and 15 phone booths on-site. The Maria01 campus buildings were originally operating as a hospital, and the buildings have been constructed in multiple phases starting from 1886. Thus, the venue also provides an excellent showcase for how old structures can be just as well converted into smart buildings.
The solution is the first of its kind to combine mobile navigation with the physical surroundings of the venue. The spearheading omnichannel solution allows users to search for any amenity or location on the campus with their own smart device. When the route is found, in addition to receiving the navigation instructions on their mobile phone, the user will also be guided to their location via coloured lighting. The solution, which connects digital and physical realms seamlessly, allows venues to provide personalized navigation without requiring users to be looking at their phone all the time. The solution pushes the boundaries of what interaction between the user and the building can be. At the first stage, the Maria01 installation utilizes Philips Hue lights, which allow for a quick retrofit installation in an old building. In the future, KEKO and Proximi.io are interested in connecting things like digital screens and elevators to the experience. The goal is to tailor and optimize every step of the journey to the user.
In addition to receiving navigation instructions, the solution also assists the user to selecting the optimal meeting room or other amenity to their needs. Through the KEPPI platform, the mobile application receives and displays real-time sensor data from the different rooms in the buildings. At the Maria01 campus, the sensor information received includes occupancy data, air quality measurements and noise level information. The project is a great way to explore the offering of the KEPPI platform and to collaborate between multiple partners. Noise level information is received from another company collaborating with KEKO, Emblica. Through sensor data collected from Maria01, Emblica is going to build an AI-powered predictive model of noise level at the premises throughout the day.
With the solution, a user can search for example for a phone booth that is available right now and has the best air quality. When user has selected their preferred option, the step-by-step instructions will make sure they find their way there on the shortest route. This functionality can save users chunks of time on a daily basis. Additionally, through the air quality and noise level information, we make sure that their comfort in the phone booth will be maximum.
In addition to being a great help for the users of the building, the solution will also bring insightful data to the Maria01 operation team. Information about air quality, noise levels, utilization of different areas, and people movement can help the team to further optimize the premises or for example enhance cleaning in areas with most usage. KEKO consortium is also very interested in collecting feedback from the users of the navigation application on how they experience the solution and how it should be developed forward.
Proximi.io is the first unified positioning platform. Their versatile technology is used in locating and guiding people indoors and outdoors in shopping malls, amusement parks, office buildings, museums and across cities. Proximi.io operates globally, with customers ranging from Aruba to Australia.
Proximi.io / CEO